Our Story
Artsmile was born from a simple belief: creativity should feel joyful, accessible, and inspiring.
Built on the creative foundations of the Photolamus project, a brand recognized worldwide for its personalized portraits and caricatures, Artsmile carries forward years of artistic experience and a deep appreciation for the power of creativity to connect people, celebrate individuality, and create lasting memories.
In a world where art supplies often feel either intimidating or uninspiring, Artsmile set out to create something different: a brand that combines premium creative tools with the universal language of positivity.
We believe creativity should never feel exclusive. It should feel welcoming, encouraging, and enjoyable from the very first brushstroke.
Artistic expression is not reserved for professionals. It lives in a child discovering colour for the first time, a student exploring new techniques, a hobbyist painting after a long day, and an aspiring artist building confidence with every brushstroke.
Artsmile exists to support these moments.
Every product we create is designed to inspire confidence and make the creative journey more enjoyable. From thoughtfully named products to joyful yet refined packaging, every detail reflects our belief that creativity should feel empowering, personal, and emotionally uplifting.
Through our partnership with SmileyWorld®, we bring an extra layer of optimism and positivity to every creative experience, combining premium quality with the simple belief that creativity and happiness belong together.
Because when creativity flows freely, smiles follow naturally.
Our Mission
Artsmile exists to unlock the creative potential within every person.
Our mission is to make creativity approachable, artistic expression joyful, and every creative moment an opportunity to build confidence, connection, and lasting smiles.
Our Values
- Joy Through Creativity
We believe creativity has the power to improve everyday life. Every product is designed to encourage curiosity, self-expression, and the simple joy of creating.
- Premium Without Intimidation
We create professional-quality art supplies that feel welcoming to creators of every skill level. Our products are designed to help people learn, grow, and create with confidence.
- Creativity in Every Detail
From carefully selected materials and reliable performance to distinctive product names and thoughtful packaging, every detail is designed to inspire and delight.
- Built Around Community
Creativity grows when it's shared. We strive to build a global community that connects artists, families, educators, hobbyists, and creators of all ages through a shared passion for making something meaningful.
Our Vision
We envision a world where creativity is part of everyday life, not limited by profession, age, experience, or confidence.
A world where everyone feels empowered to explore, express themselves freely, and discover the joy of creating.
Because creativity belongs to everyone.
Create confidently. Create with a smile.
Drop us a line
Mailing Address
Viruväljak2,Kesklinnalinnaosa, Harjumaakond,10111 ,Tallinn, Estonia
More About Us
Learn more about our roots, our parent company, and the partner behind ArtSmile.